- Sales up 41% after 4 weeks
- #1 ranked on key products
- 10,000 new pages indexed
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Email Marketing Web Marketing Copywriting
Case Study: Guild.com
The Internet Marketing Plan
It never ceases to amaze me how few companies have a suitable marketing plan, let alone one that is actively maintained. Many companies operate under the myth that their overall marketing plan can simply include an online component. The Internet however, is not just another channel. It offers an entirely new way of doing business. It deserves - and necessitates - a separate, in-depth marketing plan.
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Case Study: Wisconsin Manufacturers & Commerce
- Better newsletter tracking
- Maintained best practices
- Improved communications with members
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Permission Marketing
Building a trusting relationship with your Web site visitors starts with the common sense approach known as “permission marketing.” The idea behind permission marketing is to get the customer or prospect to volunteer to receive your email newsletters and special offers. This is also known as opt-in. These “hand-raisers” are a lot more likely to not only tolerate receiving your emails, but also to respond favorably to them.
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Don’t Let Spam Laws Kill Your E-mail Marketing: 7 Steps to Take Now to Gain Competitive Advantage
American Marketing Association webcast series — online
E-mail marketing is about to undergo a massive transformation due to both new California anti-spam legislation, which takes effect January 1st, and pending Nationwide legislation. The risks of non-compliance are significant - from $1,000 per e-mail up to $1 million per incident. You need to be prepared.
What you may not realize is that these changes also offer opportunities to gain competitive advantage in the marketplace.
Join Internet Marketing Expert Brian Klais, GravityMail’s Vice President of e-Business Services for an important and informative presentation covering:
- A laymen’s overview of the new spam laws in both California and Nationwide
- Important implications for marketers
- Strategies for complying and thriving in this new legal environment
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Staff speechless with delight!
“And of course Netconcepts can’t be beat when it comes to optimizing a site for high search engine placement.
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Will California’s Spam Law Kill Your Email Marketing?
Spam bills are passing because constituents are pushing legislators for a resolution to their inbox deluge. They want their inboxes reserved for conversations with people they know, not solicitations from people they don’t. Email is NOT direct mail. Traditional direct mail in the online world IS spam. Read on to learn how to prepare to play the new game.
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Internet Marketing workshop
New Zealand DMA workshop — Auckland, NZ
Join us for a hands-on, one-day workshop on Internet marketing tactics, including search engine optimisation, copywriting, conversion, and web project management. Each module will be jammed packed with practical advice, online resources, tools, tips, case studies - including the “inside scoop” on what worked and what didn’t - and interactive critiques of attendees’ websites and online marketing efforts. With a live Internet connection, we will examine in-depth:
Search engine optimisation
You want to get to the top of the search engines? Ah… but which search engines should you target? What keywords are your prospects searching for? And how do you get your site to the top for those keywords and then stay there?
Learn the tactics that will make your site ’scream’ in the search engines - ethically and sustainably - without costing you a fortune ongoing.
- Hands-on keyword research
- Fine tuning your content, HTML, design, and site architecture for optimal rankings
- Workarounds for poor search engine practices (such as frames, question marks in URLs, Flash, pop-up windows, links that say “click here,” page titles like “Welcome to ABC.com”, pull-down navigation menus)
- Making your e-commerce or database-driven site “search engine friendly”
- Building links (directories, niche sites, etc.)
- Google’s secrets revealed (PageRank, hyperlink text, etc.)
- Pay-per-click search engines (Overture, etc.)
- Benchmarking & competitive intelligence
- Measuring the return on your search engine marketing investment
Improving conversion rate
So you’ve got visitors on your website, but will they “convert” to customers? Improving conversion on your site is an art and a science that involves a mix of clever copywriting, compelling offers, a follow-up strategy, meaningful metrics for measuring success, and more.
- Developing a unique voice / personality
- Active vs. passive tense
- Verbs vs. adjectives
- “You” vs. “we”
- Toning down the marketingspeak
- Fine tuning your offer
- The call-to-action
- Segmenting
- Personalizing the content and the message
- Marketing metrics: cost per click, cost per conversion, customer lifetime value, churn rate, etc.
- “Blogging”
Working with your web developer
What are the ingredients for sucess when launching a redesign or a new site? What processes are helpful in keeping the project and the vendor on track? What are reasonable expectations of the client and the vendor? What goes into (and what doesn’t go into) an effective brief or specification? How do you manage the legal risk?
- Writing a strategic brief, creative brief, functional spec, content plan, etc.
- Budgeting and resource allocation
- Vendor selection
- The art and science of estimating time and costs
- The web development process
- Change management
- The project extranet
- Web development contracts
- Liability and disclaimers
- Ownership of source code
- Terms & Conditions for your website users
We guarantee that after this intensive workshop you’ll walk away with loads of practical, actionable tactics and tips. So what are you waiting for? Register today.
BIOGRAPHY
Stephan Spencer, M.Sc., is the founder and president of Netconcepts, a full-service interactive agency with specialization in search engine optimisation, e-commerce, email marketing, and Web site auditing. They count amongst their U.S. clients: Birds Eye, Wella, Midwest Express Airlines, InfoSpace, Homestead.com, The Sharper Image, Cabela’s, and MP3.com; local clients include Westpac (NZ), The Fletcher Trust, nzgirl, SmokeCDs.com, TrustPower, and Business in the Community.
Stephan is a columnist for Unlimited. He has also written for Marketing Magazine, Management Magazine, Catalog Age, and Building Online Business. He has been featured on the cover of In Business magazine in the U.S. Stephan is a frequent speaker at Internet conferences around the globe - Berlin, London, Toronto, Santiago, Boston, New York, Chicago, San Francisco. He currently serves as a director of Sales & Marketing Executives International.
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Beware the Spam Catchers
Every day, scores of legitimate emails get blocked by email filters and corporate firewalls. In fact, market intelligence company RoperASW estimates 38% of permission-based emails are wrongly blocked by filters and firewalls. Your all-important email campaigns and newsletters, and even personal correspondence, may be getting blocked too.
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Internet Marketing workshop
Marketing Today (New Zealand DMA annual conference) — Auckland, NZ
Presented by Stephan Spencer, Managing Director of Netconcepts:
- Search engine optimization
You want to get to the top of the search engines? Ah… but which search engines should you target? What keywords are your prospects searching for? And how do you actually get your site to the top for those keywords and then to stay there? Learn the tactics that will make your site ’scream’ in the search engines - ethically and sustainably - without costing you a fortune ongoing. - Improving conversion rate
So you’ve got visitors to your site, but will they purchase? Improving conversion on your site is an art and a science that involves a mix of clever copywriting, compelling offers, a follow-up strategy, meaningful metrics for measuring success, and more. -
Email marketing
Email can get you in front of your customers and prospects without relying on them to remember to come back and visit your site. But pitfalls abound. Get it wrong just once and you’ll significantly trim your list and burn your relationships. Learn what it takes to make great campaigns and newsletters, get the permission you need from your intended audience, and then test your assumptions scientifically. -
Working with your web developer
What are the ingredients for sucess when launching a redesign or a new site? What processes are helpful in keeping the project and the vendor on track? What are reasonable expectations of the client and the vendor? What goes into (and what doesn’t go into) an effective brief or specification? How do you manage the legal risk?
Presented by Kelly Goto, Principal, gotomedia, Inc.:
- Usability
- Information design
- Workflow
- Metrics for ROI from a user experience perspective
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HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
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Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com